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Bowker and Smith Publicity Make it Easy for Small Presses and Self Publishers to Tap Public Relations Help

Link from MyIdentifiers to Smith will introduce authors to essential support

NEW PROVIDENCE, N.J., May 2, 2013 –/PRNewswire/ — ProQuest affiliate Bowker® is expanding resources available to authors and small publishers on its MyIdentifiers.com website by teaming with Smith Publicity, widely recognized as one of the industry’s top book publicity agencies. Now, MyIdentifiers.com will include a link to Smith’s website where authors and publishers can take the first steps in exploring public relations programs that can effectively support their publishing efforts. The cooperation with Smith is part of Bowker’s larger program to help MyIdentifiers users succeed by connecting them to trusted providers of a range of essential services.

“We continue to see enormous growth in self-publishing,” said Beat Barblan, director of Bowker® Identifier Services. “These authors have a message or a story to share. They are interested in finding and partnering with trusted resources that will help propel their books to success. Bowker can help by identifying high-quality support and making it easy for them to connect. Smith Publicity is a great addition to this program.”

Founded in 1997, Smith Publicity has worked with more than 1,500 authors and publishers, promoting books from every genre. The firm is renowned for its ability to provide personal service. Its staff of professionals partner with authors to share expertise and develop plans that fit the author’s goals and enable the book to reach its full potential – whether it’s targeted publicity for a niche audience or a six-month international media campaign. Smith’s track record of success is legendary: its clients have appeared on virtually every major television and radio show and featured in top print and online publications throughout the United States, Canada, and United Kingdom.

“We work with authors of every walk of life, helping them to realize what are often deeply personal goals for success,” said Sandra Poirier-Diaz, president of Smith Publicity. “The opportunity to support the users of MyIdentifiers is truly exciting for us. We’re eager to meet these authors, spread the word about their books to help them spark sales.”

MyIdentifiers, part of Bowker® Identifier Services, provides authors and publishers with the products and services that allow their books to be discovered. As the United States’ official ISBN agency, it is the first stop in publishing and selling books and now includes a growing range of tools to help expand the audiences for authors’ works.

About Smith Publicity

Since 1997, Smith Publicity has promoted more than 1,500 authors/publishers representing books from every genre from first time, self-published projects to The New York Times best selling titles. The company’s book marketing and promotion services include outreach to television, radio, magazine, newspaper and online media. Smith Publicity excels at developing creative and personalized book promotion plans to help clients create awareness about their projects and brands. Smith Publicity is headquartered in Cherry Hill, NJ, with additional offices in Toronto and London.

About Bowker® (www.bowker.com)

Bowker is the world’s leading provider of bibliographic information and management solutions designed to help publishers, booksellers, and libraries better serve their customers. Creators of products and services that make books easier for people to discover, evaluate, order, and experience, the company also generates research and resources for publishers, helping them understand and meet the interests of readers worldwide. Bowker, a ProQuest affiliate, is the official ISBN Agency for the United States and its territories. The company is headquartered in New Providence, New Jersey, with additional operations in England and Australia.


• Read more articles by Bowker


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